My current product philosophy can be summarized with an eloquent quote from Elizabeth Churchill, a Director of UX at Google:
I love products but I love humans even more, and I love the combination of humans and products.
After working across various B2C and B2B product areas for over ten years, in both startups and large organizations, my mission now is to equip you and your teams with design thinking superpowers necessary to creatively solve problems and build meaningful products and services.
As a product leader, a few years ago I found myself frustrated with a lack of methodologies that could help my teams and stakeholders become more effective, find an alignment, work towards shared goals and approach problem solving with structured creativity. Why structured, you ask? Because structure affords us the freedom to be creative by reducing open-ended discussions and introducing missing constraints and focus.
While exploring different frameworks and solutions to remedy the problem, I saw the transformational potential of Design Thinking to change how we approach solving problems and building products, collaborate with our teams and stakeholders, inspire customers, and grow impactful businesses.